You’ve probably heard the statistic that “10,000 Americans are retiring every day” and wondered if your community has missed out on attracting them. You’ve come to the right place – welcome to the American Association of Retirement Communities, where retiree attraction (planning, marketing, programming, and more!) has been our focus for over two decades. There are actually more people turning 60 every day in 2021 (nearly 12,000 a day!) than ever, as the peak of the “Baby Boom” (and, in fact, the largest 5-year period of American births in history) was 1957-1961. Those 23 million 60-to-64 year olds are considering their housing options – how will they see their way to you?