AARC Best of 2021 Awards

Objective

To give recognition to individuals, groups, businesses and organizations that significantly contribute to their area’s economy through retiree recruitment and building and/or development.

Who Can Enter

The American Association of Retirement Communities Best of 2021 Program is open to individuals, businesses, organizations, agencies or other public or private entities.

Recognition

Nominees chosen by the committee will receive recognition at the annual awards presentation, on The American Association of Retirement Communities website and through a Press Release and photos of the awards presentation provided for their use. Recipients must be present to receive their award.

Judging

Judging will be done by a 3-member, non-partisan panel comprising experts in the field of Marketing, Retiree Recruitment and Economic Development.

Eligibility

All entries must be for entity performance, programs produced or leadership provided between January 1 – December 31, 2020. Entries should pertain specifically to programs or individuals that promote retiree recruitment.

Categories

All entries must have been produced between January 1 – December 31, 2020. Entries should pertain to programs that promote Retiree Attraction, Visitor and Local travel.

Public Private Public or Private
  • Downtown Development
  • Chamber of Commerce
  • Economic Development
  • Retire Attractions Marketing
    • State
    • Town/City
  • City Leadership
  • Rising Star – Under 35 years of age
  • Master Planned Developer
  • Single-Family Builder
  • Multi-Family Builder
  • Marketing Agency
  • Association or Affinity Group
  • Senior Housing
  • Rising Star – Under 35 years of age
  • Marketing Campaign
  • Public Relations Campaign
  • Social Media Campaign
  • Advertising and Promotions
  • Brochure or Guide
  • Rack Card
  • Mailer
  • Print Ad

Submit

Ready to submit your entries for the AARC’s Best of 2021 Awards? It only takes a few minutes. Here’s what you’ll need. Deadline for submittal is 9/30/2021.

For Attraction, Event, Marketing, and Advertising Entries

  • Project and overall marketing budget
  • Organization summary (200 words or less)
  • Supporting materials
  • PDF/JPG proof of project
  • Photos (incorporate several photos within a Word Doc or PDF)
  • Link sheet (a Word Doc or PDF with links to your supporting materials)
  • Completed Application Form – Click Here

For Individual, Organization, or Business Specific Entries

  • Summary of individual, business, or partnership (200 words or less)
  • Photo of individual or business logo
  • Project and overall marketing budgets are not necessary
  • Completed Application Form – Click Here

For Community centered Entries

  • Summary of location and/or entity (200 words or less)
  • Summary of program, service or other background for nomination/entry
  • Photos (incorporate several photos within a Word Doc or PDF)
  • Link sheet (a Word Doc or PDF with links to your supporting materials)
  • Completed Application Form – Click Here

Once you have prepared the required files, place them all in a folder along with the completed Application Form and Upload Here

Deadline for submittal is 9/30/2021